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SURVIVING SUMMER
TRY TO TAKE ADVANTAGE OF OPPORTUNITIES THAT
THE SUMMER VACATION PROVIDES
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Offer programs through your city
recreation dept.
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Teach classes at summer youth camps.
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Work with day care centers to provide
in-house martial arts programs.
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Provide morning classes for children.
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Offer a three month summer program
targeted to college students.
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Establish a "get in shape" program
featuring flexibility and fitness rather than self-defense.
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Provide a 40 hour course which meets
for one week with all day sessions.
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Provide specialized classes.
(self-defense, weapons, forms, demonstration).
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Offer free guest classes allowing
students to bring a friend at no charge.
These special programs can be done either
free or for a fee which will boost income. As an added benefit you will be
building your customer base for a stronger fall season.
OFFER SPECIAL EVENTS TO CURRENT STUDENTS
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Hold camps to work on specific areas
of training (forms, weapons, breaking, kicking, etc.)
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Have social events for your
students, i.e., softball, volleyball, swimming, skating parties,
lock-ins and picnics.
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Schedule inter-school tournaments.
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Hold special clinics with a guest
instructor.
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Use regular attendance as a basis
for special recognition and awards.
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Offer students an incentive to renew
their membership before expiration at a reduced rate or for
merchandise promotions.
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Allow students to earn coupons
redeemable for merchandise by recruiting new students, regular
attendance and participation in special events.
USE INNOVATIVE AS WELL AS TRIED AND TRUE
METHODS OF ADVERTISING
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Become visible in your community
by performing demonstrations at local festivals, parades and
community events (This will also help keep your students
involved).
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Hold outdoor belt exams in a park
on the weekend to stimulate interest in your school.
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Use temporary signs (like garage
sale signs) on street corners to offer free classes, include your
phone number. When calls come in, offer a free, one week
introductory program.
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